The Sport Chalet in the Countryside Marketplace, is scheduled to have its grand opening on Friday, November 21st. There's going to be a ribbon cutting ceremony.
The Bell Mountain Middle School band is supposed to be performing there too.
According to their press release, they'll giving away free gift cards, valued anywhere from $10.00 to $200.00 to the first 200 customers, on each day, Friday, Saturday, and Sunday...
On Friday, Saturday and Sunday mornings, the first 200 customers who are in line before the store opens and who sign up for Action Pass (our free customer rewards program), will receive a Sport Chalet gift card valued anywhere from $10 to $200. Customers may also enter to win $10,000 worth of prizes and gift cards from many of our well known brands including Callaway, Coleman, Diamondback, Electra, Garmin, Magellan, Proform and The North Face all weekend long.On Saturday, November 22nd at 1:00pm, Craig Cruz, a radio jock on KATY-FM, will be live on site for a radio remote. Also on Saturday and Sunday, there will be a free rock climbing wall and bungee jump all day long. The Gale Webb Extreme Sports & Air Show will be featured at noon and 3:00pm.
Free introductory SCUBA lessons will be available at their on-site SCUBA training pool on Saturday and Sunday.
Interestingly, just yesterday, Sport Chalet released dismal financial numbers for the 2nd Quarter of 2009, which ended on September 28. Sales were down 1.2% compared to the same quarter of 2008, resulting in a net loss of $4.2 million.
In the same report, the CEO of Sport Chalet described their strategy to become king of the sports retail world, which included their opening of the Menifee store...
"... In addition to preparing for the holiday selling season, in the current quarter we expect to accomplish four significant initiatives including, 1) continuing our store opening plan with the grand openings of our Concord and Menifee stores in California, 2) launching our co-branded Visa credit card to better serve our customers, 3) focusing on being first to market with performance, technical and lifestyle merchandise with the best brands and 4) introducing our new online strategy with enhancements to our website..."