Breakfast Club of Menifee

From our "Ask and You Shall Receive" department, comes the following information about a frequently asked-about restaurant going i...

From our "Ask and You Shall Receive" department, comes the following information about a frequently asked-about restaurant going into the new Countryside Marketplace.

Breakfast Club of Menifee is like what the name suggests, a place to have breakfast. But while the name also includes the word, "club", it's open to anyone who wants to come in and enjoy a really good breakfast.

After getting so many questions from people wanting to know more about this establishment, I did some poking around and finally got hold of the owners.

Breakfast Club of Menifee
Stu and Tracy are Menifee residents, having moved here in 2001 coming up from San Diego. Stu spent 40 years in the restaurant industry, mostly with large corporate players. "It's all about the bottom line in the corporate world", Stu says. "There's almost no room for creativity, and little time for good quality service".

From that spawned the idea to just focus on one restaurant, offer some creative new ideas, and provide the best service.

Stu left his corporate restaurant career to pursue this new venture, and this location in Menifee is all that there is. Some of you might have a done a Google search for "Breakfast Club", and saw many other establishments with the same name, but this one in Menifee is not associated with any other.

The concept is a full-service "sit down" style restaurant that serves all the familiar breakfast fixings, but with some twists. You'll get the omelettes, but you'll also see a ceviche omelette. They'll offer hot tea, but you'll get 16 different varieties. If you want fruit you won't be limited to just grapefruit, you'll get that plus mangoes, peaches, plums, grapes, and acai berries.

Sure they'll have pancakes galore, but they'll have "baked pancakes". It uses a special kind of batter that they put inside an oven and it rises high (Stu used his hands to suggest something like 6 inches high), it eventually cools and shrinks back down. But the baking allows the ingredients to mix its flavors into each other more completely. "Banana Foster" and "Cinnamon Apple" were a couple of varieties he threw at me.

If you just want a hearty steak and eggs, they'll be serving up steakhouse quality beef. He used the word "Outback Steakhouse" to describe the quality, but without the Outback Steakhouse prices.

He also mentioned Tracy's very own "Breakfast Club Potatoes".

They'll have fresh squeezed orange juice, and a variety of other juices each morning. They'll be making fresh salsa and guacamole every morning. And while you're waiting for your meal to come out, you'll get to enjoy freshly baked biscuits.

If you're one of those types who'd rather just sit up at the bar, they'll have one of those too, but it'll be a cappuccino bar. And all the tables will be covered in cloth.

And if the first meal of the day isn't all that's important, they'll have televisions running the morning news programs.

The "Club" in Breakfast Club is an optional membership, which for about $25.00 per year you'll get all the coffee you want at no additional cost. They'll give you a personalized mug with your name on it, and it'll hang in the dining room. When you walk in, just grab your mug, sit it on the table or bar, and get your fill. My wife wondered if hot tea was included, but I didn't ask.

The club membership also gets you on a mailing list for members-only specials and discounts.

If you don't have the time to dine in, all orders are available to go as well. And for those folks who need an omelette to go, they can put it in a wrapped form making it easier to eat.

It'll be open every morning starting at 5:30am and closes at 1:00pm. After hours the restaurant will be available to private parties, meetings, clubs, banquets, etc.

Both Stu and Tracy moved into Menifee to get away from the congestion of the big city, and fell in love with the small town feel. When they found out about Countryside Marketplace being built, they wanted to get in on it. If you recall when Donahue Schriber came to Sun City to speak about the new shopping center, they said they were looking for some kind of local business that offered something unique (see previous article). This is it. When Stu and Tracy presented their idea, Donahue Schriber jumped on it and have been helping the pair move as quickly as they can.

As it is now, Breakfast Club of Menifee will have Tracy doing the day to day management while their college sons, plus a littler one, will be helping out. Stu talked about future expansion plans possibly placing more locations throughout Southern California.

If all goes well inside City Hall, they're looking at this April to open their doors. And for their opening day, they're thinking of doing something similar to Red Robin, where they do an invitation only for a day or two to give their staffers some practice before the grand opening.

Note to City Hall: fast track this thing will ya?

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Post a Comment

  1. Great to see another truly local establishment going in. While you can find these kinds of places easily in larger cities, the more out-of-the-way towns like Menifee are left with the big corporate chains.

    Hopefully BCM will get green lights from City Hall soon and open up for all of us to enjoy!

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  2. Now I'm really hungry!

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  3. anna's estate salesJanuary 24, 2009 6:23 PM

    I just read the write up about our new breakfast club restaurant. I live here in Palmilla, the senior community here in the neighborhood. My friends and I are so happy you're opening and we wish you the best. I'm blessed to still have my husband but quite a few of the people here are alone and your restaurant is going to be a God send for these people because they don't like to eat alone and it would be a place for them to have breakfast and have nice social chats. I will be passing the word around of your opening.
    Anna

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  4. Im so excited and cant wait what a great idiea and i hopr to be one of the first to get my mug!!!

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  5. Steve,
    Tell you wife that we will include Hot Tea with the Breakfast Club Of Menifee membership now good for free drip coffee AND Hot Tea choice with membership. Thank her for asking.
    Stu and Tracy

    M@,
    I hope you'll enjoy our concept even better that any large city concept put there. We are sure you will.
    The Breakfast Club Of Menifee

    Anna,
    We can't wait to have you and your friends enjoying the best breakfast you'll eat outside of your own kitchen.
    The Breakfast Club Of Menifee

    Anonymous,
    Glad your hungry but please eat something now so your strong enough to enjoy our restaurant when we do open.

    Breakfast is said to be the most important meal of the day and we will make you feel that way eating it.
    The Breakfast Club Of Menifee

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  6. I was just telling my friend today, we need a place
    to sit and have coffee and feel comfortable.
    We go to breakfast once a week, but we always end
    up in Temecula.
    We both keep driving by keeping
    tabs on the progress !!
    I'd love to be the first in line for a mug with
    my name on it !!

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  7. Steve, as usual, great coverage of what the community is wanting to know! Sounds wonderful; I just hope its big enough; seems its going to be busy! Get my coffee mug ready!

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  8. Yeeeees! That sound perfect! Good job BCM.

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  9. I have a feeling we will be regulars !!! S.O.M.

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  10. Great news. I sure will be a regular. Looking forward to having my own mug. Chris

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  11. This is such a wonderful idea and we can't wait! the food sounds so yummy but the best part is the warm social feeling that comes across...wishing them all good things...

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  12. Does anyone know if The Breakfast Club will be hiring and when? Not only does the food sound delicious, but I imagine it's a great place to work, too!

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  13. Steve: As evidenced here and most all the other topics, it arouses community interest and often leads to other "what's/when's that, etc"; usually about our new city or shopping marketplace. Then, you, yourself hit upon a great idea for a place on your site for just such dialogue among the community and keeping up with things. How about a "Ask and..." or "Community- Clothesline" or "I'm Justa Wondering"-type column! What'cha think? I appreciate your wisdom in maintaining approval for all the comments before printing them. Thank you for the endeavors you assume for the community!

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  14. I didn't realize that all comments needed approval before being posted. I hope it is just to weed out filthy language. Is it?

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  15. Foul language hasn't been the problem, mostly people using comments for personal vendettas.

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  16. I like that there will be a place to have meeting, banquets as well. I hope its kid friendly! LOL We moms love kid friendly restaurants with good food.

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  17. The Breakfast Club sounds wonderful! I can't wait to try it. The only problem I have found with the new marketplace is the traffic jams. The traffic is so bad I find myself not even shopping over there until 7 or 8 at night. I would shop more if traffic wasn't such a nightmare! Also, any news about a PF Changs or any nice sit down Chinese Rest?

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  18. I hadn't heard of PF Changs coming to Menifee. There is a Panda Express at Countryside, if that fits the description of sit-down chinese.

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  19. PF Changs is coming to the promenade in Temecula. Soon I think, the sign is up. As far as the traffic goes avoid Saturday and Sunday, also try going up the the 3rd entrance to enter. I'm there at least 3 times a week and have no problem at all. We need to keep our tax dollars here in Menifee.

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  20. Changs is coming to the Promenade, the new sections are supposed to be completed in March according to the website-it looks like downtown Disney to me but will be nice. Many of us are still hoping to see that theatre coming locally too-but are so happy at thw well designed Marketplace and the new places to go. How nice. I actually drive over from the Scott road side and like that way better......

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  21. To the 'moms and toddlers club': We're seniors and any time we hear little ones crying or acting up in an eating place; I ask the Lord to remind me there was a day when that was MY own little ones or my grands; then my sense turns to compassion instead of aggravation. BUT, while I honestly don't mean offense to the mom looking for 'kid-friendly' places, I also hope the Breakfast Club does not become the 'moms-and-kids' favorite hangout. I love a good cup of coffee and chitchat. The BC sounds like just what's needed. Vibes in the community prove that many adults/couples have already sworn-off Red Robin because of the loud noise and distractions, making it next to impossible to hold a normal conversation. But Red Robin is traditionally a great place for families with little ones, so that should be expected. Goodness, after this blog, I'm still wise enough to know I'd better hold a cover over my head to stave off the moms, but I honestly mean it in a good way.

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  22. Ya' hear that folks? Nobody take your kids to the Breakfast Club 'cause this person wants it to be quiet.

    You've all ruined Red Robin already!

    I think Boston Billies and Coco's are pretty quiet.

    Seriously though, Red Robin is supposed to be a zoo. That's what RR wants it to be.

    I'm sure the Breakfast Club will have a much different atmosphere.

    I'm still bringing my kids though.

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  23. When I posted about the traffic problem, it wasn't traffic inside the mall but on Newport Road. At times throughout the day traffic comes to a dead stop. It is so maddening!

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  24. I dont agree that Breaskfast Club's idea requires to have people join to pay 25.00 per year membership for what!. It suppose to open public to people without membership!!!

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  25. When I am walking behind or driving behind an elderly person I have to ask the Lord to remind me that I too one day will be that elderly person.

    Good grief people.

    My kids are very well behaved in public. And how did I get them to behave in public? By taking them out in public and teaching them what is okay and what is not. Parents these days seem scared to take their kids in public. I will not be that person. My kids know how to behave and if they forget, they are taken outside until they can calm down. If someone doesn't like sitting next to my kids, too bad. They are people too and deserve to be able to go out to eat w/o people giving them dirty looks and getting irritated with them.

    BCM, I am very excited for your opening and can't wait to bring my family in to eat. I hope to become regular costumers. Good Luck!

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  26. Keep in mind that this place is only open from 5:30 a.m. to 1 p.m. How can those hours be conducive for bringing your toddlers as a classroom for etiquette training? No, this is as it should be: A much needed place for social chatting over a good cup of coffee with a bite. Okay Menifee Dad; its a date; this senior will see you there bright and early, maybe sunrise...with your entourage!

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