After 15 years of dedicated service to the Menifee area, family-owned and operated Menifee Bicycles is being forced to move to a new location. While they have only a few months to move, they are still not sure where exactly they will be moving.
Currently situated, along with another family-owned Menifee favorite Mexican restaurant on the corner of Newport and Murrieta Road, Menifee Bicycles will soon be elsewhere. The City of Menifee approved a permit for Auto Zone to take over the corner establishment in February, yet Menifee Bicycles employees were not aware of any changes until contractors came knocking on their back door with blueprints and a request to look around.
There is a non-compete ordinance that makes it somewhat difficult for them to find a new location. They cannot be too close to Countryside Marketplace, where their key competitor resides. On a positive note, they outgrew their current shop a couple of years ago and are looking forward to expanding into a larger space.
While there are positive and negative aspects to this unexpected move, it was really the element of surprise that has owner Craig Cooper disheartened.
“It was not knowing about it that was the worst part,” says daughter Tina Sirianano.
Sirianano’s grandfather opened Menifee Bicycles in 1982 (then located in Sun City), making her the third generation of family members involved in the business.
“I grew up here,” she laments.
Menifee Bicycles employees have watched other families grow up as well. There are families who have bought bikes from this local shop for decades. Their first bicycle was from here, their children’s bicycles were from here, and now they are buying bicycles for their grandchildren from the very same bike shop.
Menifee Bicycles has become a tradition to the Menifee community. And while they will continue their tradition of proven customer service and quality bicycles, they are sad at the way in which they were forced to relocate.
“This is our ministry; it’s what we do. We’ve been able to help a lot of people and we intend to continue doing just that,” says Sirianano.
6100 Newport Road, Suite A-2
Menifee Ca. 92584
Monday –Friday, 9 a.m. – 6 p.m.
Saturday, 9 a.m. – 5 p.m.
Sunday, 10 a.m. – 5 p.m.
Website: Menifee Bicycles
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