Businessman Denis Nurmela Reaches Out to Help Others

Denis Nurmela and Sandra Dee Robinson rehearse on the set of their new Saturday morning cable te...

Denis Nurmela and Sandra Dee Robinson rehearse on the set of their new Saturday morning cable television show.
When Denis Nurmela wants to get away from the computer and relax, he spends time attending to the fruit trees on his 5-acre ranch in west Menifee.

"The thing I like most is coming out here, digging holes and planting trees," he said, walking a visitor through his desert orchard, which requires a fair amount of maintenance in this climate. "I talk to all my trees and tell them what my expectations are."

When he's on the job, Nurmela does much the same in helping others realize their expectations in business. His "Saturday Morning CEO & Economan" radio talk show, broadcast from the Eagle Radio Network & EagleVision studios on the Mt. San Jacinto College campus, has become a popular resource for those interested in building their own business. But now, he's taking it a step further.

This Saturday, Nurmela and his partner Sandra Dee Robinson will debut a new venture -- a cable television talk show focusing on the secrets of success in business, relationships and life in general.

The show can be seen at 9:30 a.m. every Saturday morning via channel 45 on Verizon FIOS and channels 0 and 126 on Time Warner Cable, as well as streamed live on The audio of the show is also simulcast on radio. This Saturday’s first show will feature Maurice DiMino, an expert speaker trainer. He will discuss how to find one's million dollar message and how to use it to help you become successful.

Robinson has 13 years experience acting in more than 30 television programs, including CSI, Another World, General Hospital and many others. She operates Charisma on Camera as an expert on-camera coach. Nurmela has more than 30 years experience building corporations. He coaches other business owners, is an author, speaker and business college professor. Together, they share the secrets of their own successes with those of the guests they bring on the show.

Nurmela loves sharing what he has learned over the years with others. His book, speaking engagements and college classes are all opportunities, he feels, to help and serve others. His business goals align with his personal goals. Nurmela says he is simply trying to do his part before he devotes full-time service to the Church of Jesus Christ of Latter-Day Saints as a senior missionary with his wife at some point later in his life.

"The work you put into stuff is what determines your success," he said. "Learning from other people is important. I have always had at least one mentor in my life and often more than one.

"I've reached multi-million dollar revenues and have consulted with business owners in a wide variety of industries. My main goal is to brand the Saturday Morning CEO name. When the business gets big enough, I'll bring in a retired CEO to be the new face, and we can go serve church missions."

Nurmela suggests in his book "Saturday Morning CEO: How 2 hours a week will guarantee your business and personal success in any economy," that aspiring business professionals need to have a strategic meeting with themselves weekly with a written agenda to identify and remember goals.

Past guests on his radio show have included Nathan Osmond, country musician; Larry Broughton, former special forces, consultant to Turner Broadcasting and the Pentagon; Forest Fisher, seven-time national gold medalist & motivational speaker; local business owners & community leaders

The radio show is available Saturdays from 8-9 a.m. on the same cable channels, AM 1620 in the Hemet/San Jacinto area, satellite radio in Europe and other select parts of the world and streamed live on You can learn more about Nurmela on his personal website. The Saturday Morning CEO book and other resources are available here.


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