Menifee Officials Closer to Bringing a Theater to Town

City of Menifee economic development staff members announced this week that they have made significa...

City of Menifee economic development staff members announced this week that they have made significant progress on a deal to bring a new multi-screen movie theater to town.

Propelled by the city’s economic development plan, which outlines a strategy to attract businesses and amenities such as restaurants and entertainment venues, the economic development team is in discussions with several movie theater development companies interested in locating in Menifee.

Leaving nothing to chance, the economic development team is also facilitating a real estate development deal with Los Angeles-based Regent Properties to secure a location for the theater in the Town Center development project. This recently approved project is a 142-acre, mixed-use development located west of Interstate 215 at Newport and Haun Roads. It will include shopping, restaurants and entertainment venues.

"Menifee has an economic development plan that is focused on the desires of our community and calls for more entertainment options and amenities for our residents," said City Manager Bill Rawlings. "We are delivering on this priority, and our community is enjoying new restaurant and retail openings in Menifee. Now our team is securing a dedicated location for a theater in the Town Center and is moving forward with discussions to bring a movie theater development to Menifee."

In addition to providing new amenities in Menifee, economic development outreach efforts create jobs in the community and generates revenue. Menifee has enjoyed a steady increase in sales tax growth attributed in part to economic development, realizing an increase of 12.7 percent from calendar year 2010 to calendar year 2011. The city is positioned to realize the same, or greater, sales tax revenue increase in 2012.

Sales tax revenue is one of the city’s primary sources of funding for important services like public safety, transportation projects, public works, beautification, parks and recreation. For a newer city, developing this revenue base is important to create short and long-term financial security.

"All of these great things happening in Menifee, including new restaurants opening, new retail businesses coming to town and a multi-screen movie theater slated for the Town Center, are possible because of our economic development plan,” said Economic Development Director Jeff Wyman. “As our economic development team builds momentum, we look forward to welcoming one of the several interested movie theater companies to Menifee’s economic development corridor along Interstate 215.”

For more information, contact Rob Johnson, Senior Manager, Community Improvement at rjohnson@cityofmenifee.us or (951) 672-6777.

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  1. Who goes to the movies anymore with all the new technology.

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    Replies
    1. People that want to get out of the house.

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    2. I agree, it's fun to go out and the big screen cannot be beat for movies! Sorry, the phone, TV, computer or tablets just don't capture it!

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    3. I am excited to hear of this it is a great idea we need more things to do as a family in our community. We are going to the movies today and I would much rather put the money towards our own town then a town I don't live in.

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  2. That's a valid point and there's plenty of data to support that revenue has consistently been dropping in the movie theater industry, but there's no clear answer why.

    In the absence of a common sense explanation, I turn to the lines at the Promenade in Temecula on weekends as a real world indicator of precisely how many people still frequent the big screen.

    I'm not as excited about the idea of a theater from an economic standpoint because they generate very little revenue on their own for the city. However, they attract lots of surrounding business that could really give us a nice boost in revenue.

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  3. There's no Sales Tax Revenue to speak of from a movie theater.
    WHEN ARE WE GOING TO GET A COSTCO???

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    Replies
    1. We are not going to get a COSTCO. The one in Elsinore is not doing the sales volume planned

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  4. I guess you could say, who eats out anymore, its too expensive. We need to stay positive. We have a lot of young families here in Menifee and surrounding areas, that need to have something to do, and having entertainment here in Menifee will keep them close to home. I think its a great idea. the only exception: Newport and Haun...snore...

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  5. I think it will work, just visit the mall in Temecula, its a mad house on the weekends. Those soccer moms drop mini van loads of kids off there. I'm sure the same would happen here.

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  6. Many of us love to go to the movies and see the addition of a theater in Menifee as one of the centerpieces of local entertainment. When a theater gets built in Menifee, my husband and I will go to the show at least once a week, maybe more. Movies at home just cannot compare to a big screen experience at the theater.

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  7. Being a senior - we find ourselves staying in the Menifee area for most everything. We limit the trips to Temecula, Hemet, etc. So we would love to have a movie theatre, and will go more often than we do now because it will be local. And that includes eating out before or after the movie at a local restaurant.

    And we need the Costco, Trader Joes, and Dairy Queen! Also, wasn't there an announcement about a 2nd McDonalds to be opened on Newport Road this fall? What happened to that?

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  8. A movie theater sounds great, I personally would like to see a Trader Joes, Sprouts, Frazier Farms, or a whole foods store.....

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    Replies
    1. I would like to see those stores as well. Something that had something other than junk food.

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  9. If we want revenue for our city we need the Costco. The trader joes, and all the other places mentioned will not even come close to the revenue generated from a single Costco. The movie theater would be nice, but along with it will come other things we won't like.

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  10. This is exciting....a movie theatre, something to do.

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  11. Allthough a movie theater would be nice, that is not something I would go to because we have so many options at home and as for the kids I would rather them do something that includes exercise.....I have for a long time wanted a bowling alley in Menifee...I know I myself would go regurally with other senior friends and also when friends and family come to visit it would be nice to have somewhere close to go to...My daughter also lives in Menifee and also loves to bowl along with her husband and 2 children but hate having to go to Lake Elisinor, Hemet or Murrieta to do so...I know you would have no problem keeping it busy with leagues for seniors, leagues for adults and could promote specials for scout troops, and childrens birthday parties...

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  12. Don't agree with it at all. What about keeping Menifee a rural place to raise a family. This is going to be another Murrieta and Temecula before we know it. We moved her almost 20 yrs ago because if had a country feel and didn't want a big cluster muck to live in. We cannot even handle the traffic we have now. I say before you do something like this fix traffic and place it in the outskirts if needed.

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  13. Forget Costco, bring in a Fry's Electronics......

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  14. I really miss the fact that there are no Art Theaters in the Inland Empire. In the previous city we lived in the midwest we had two delightful Art Theaters playing foreign films, documentaries etc. etc. They were well received and I always wondered why the big movie complexes ignored the need for some of the best movies I have ever seen. Movies that not only entertained but made you realize there were other films that made you think, laugh, cry and touch your emotions.

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  15. Oh my gosh, I would love it! I can't stand going out of menifee for the movies. Now it would also be great to put in another grocery store at Murrieta and Newport Road. Having Staters as the only store on this side of the freeway is terrible.

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  16. Menifee is growing, I love it here. Commercial development is a necessary evil.. I like the rural feel we have now but I know it wont last forever. Just hope we dont become overcrowded like Murrieta and Temecula

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  17. Menifee is absolutely awesome. When I look around the community I see attention to detail and things built/done right. The city has done an excellent job developing this city. I envision amazing things for Menifee. Not only is a multi-screen movie theater ideal, but it should be accompanied by a Promenade / Westfield style Mall. The Mall should be moderate in size including popular shops such as Forever 21, H&M, Papaya, Hot-Topic, Claires, Charlotte Russe, Wet Seal, Boot World etc....Obviously this would be convenient for local residents and produce revenue but I have this awesome idea. It has been discussed in the community that senors need a better way to access the newer developments of Menifee. I think it would be ideal to build a light rail system, in collaboration with local citys and the county, that traveled throughout the lower Riverside county. A station could be incorporated at the Mall and bring people from Lake Elsinore, Canyon Lake, Parris, Hemet, Murrieta and Temecula. The land is there to do it. Even Riverside and Corona could be connected. If you haven't already heard the California High Speed Rail System will travel down the 215 corridor from Riverside to a station in Murrieta. The light rail system could be linked to the California High Speed Rail System making long distance travel easily accessible locally. Well, what do you guys think?

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