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Resident utilizes Web to improve Menifee Valley's visibility
By: BRIAN ECKHOUSE - Staff Writer
MENIFEE ---- Los Angeles native R. Eric Madrid long had perceived Southwest Riverside County as a desert with isolated gas stations and mobile homes. That's the image he recalled from a drive through Temecula 15 years ago.
Now, the relatively new resident of Menifee is a leading advocate for the community's cityhood movement ---- even if most members of the incorporation campaign, including Menifee area resident and Perris Union High School District Trustee Joe Daugherty, don't know who he is.
All they know about him that he has put up an unofficial Web site for the community, www.cityofmenifee.com, whose name, Madrid acknowledges, is a promise that remains unfulfilled.
"I like it," Daugherty said of the site. "It's a work in progress."
The effort to forge a city in Menifee Valley, which includes Sun City and Quail Valley, has stagnated after a preliminary study indicated the area lacked the financial base to support incorporation.
That hasn't deterred Madrid.
"Everyone speaks of us as if it is a city," said Madrid, 33, a family physician who practices in Temecula. "It's forward-thinking, progressive, though."
In their short time in Menifee, Madrid and his family are not just settled in; they are comfortable, he said. The community is surprisingly diverse, he said, and full of recreational opportunities.
It's hardly the lonely, endless desert that he envisioned.
"I didn't want to be in the middle of the desert having to drive to L.A. or San Diego (for fun)," he said.
On the advice of his father, he began looking for a home in the region and found Menifee as a young, emerging community with good public schools and affordable homes. Now, he wants to promote what Menifee has to offer.
The Web site, which he launched in mid-July, includes links to the Menifee Union School District and Menifee businesses, as well as news snippets about the community from local newspapers. He summarizes the area's demographics and identifies the community's place in Riverside County and Southern California.
He said he started the site because he found few resources online that promoted Menifee.
"I continue to add resources, information about local businesses," Madrid said. "If people want to write articles, please contact me. And I'm looking for a logo ---- an unofficial logo."
Daugherty said he came across the site by accident.
"I had never heard of it," he said. "So I sent an e-mail (to Madrid), just wondering who hosts it, who is behind it."
Daugherty is hopeful Madrid's site will stick around, in contrast to other sites that have been seen on the Internet about the area.
"We've had lots of them, but they don't last for some reason," he said.
Daugherty said he assumed the host was a well-known community activist and cityhood advocate.
Madrid, however, said he has no plans to run for a public office ---- at least not anytime soon. He hasn't joined a chamber of commerce, but he said he'd probably join one eventually. Given his interest in the community, however, it may be inevitable that Madrid will become a familiar voice and face in Menifee affairs.
More than a year ago, his father recommended Temecula as an ideal community for Madrid and his wife, Whanda, to raise their family. They have two boys ages 7 and 4, and two 3-month-old twin kittens.
"People are attracted to the nice homes in Temecula and Murrieta," Madrid said.
The housing market in Temecula and Murrieta was too expensive, they decided. For $475,000, they could have bought nothing larger than a 1,500-square-foot home there.
So they looked a tad north and found Menifee. For that same $475,000, they bought a sprawling five-bedroom, 3,500-square-foot home.
"It's a great place to live and raise a family," Madrid said. "The kids love it. Any given day, there are six or seven kids outside riding bikes. And there are great schools here."
Madrid doesn't mind the slower pace of Menifee compared to his native Los Angeles.
"It's more country, Menifee," he said. "I see open land. In L.A., to see an acre ... with nothing on it ---- you just don't see it."
Contact staff writer Brian Eckhouse at (951) 676-4315, Ext. 2626, or beckhouse@californian.com.
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Comments On This Story
Benny wrote on December 24, 2005 10:35 AM:"When the going gets tough, the complainers move! Bye 'Sick of Menifee' and C.H., we'll miss you! Let me know when you find the 'perfect world' You know what they say.. the grass is always greener in your own bubble! I've been a resident in Menifee for only five years and have the complete opposite experience from the previous posts. I like the people I've met in town, my neighbors are great and climate is the best. I don't care where you go, there are always racist morons and misguided teenagers. This is a great time to take back your town! I see this as a new community that can be shaped by the people. I believe with a little contribution, leadership and vision, we all have the ability to change our environment, for the better. We could all sit down at the computer and complain about just about anything if we try hard enough. We could also uproot ourselves every time there is opposition or when things are hard. That's not the lesson I want to teach my kids. I think what Mr. Madrid is doing is great and wish him much success. I also want to encourage him to keep fighting the good fight. benny menifeelive.com"
Sick of Menifee wrote on December 22, 2005 12:36 PM:"Menifee is getting to much credit in this story. Madrid mentions that the schools are great! Far from the truth. PVHS Breeds racism, PVHS does not do anything to bring all the kids together and teach them unity. Menifee is a breeding ground for hatred. Only thing I have found good in Menifee is the Real Estate Market. Can not wait for my kids to be done with High School so I can sale all of my homes that I have purchased in Menifee over the past three years and makes lots of money."
W.T. wrote on December 21, 2005 9:19 AM:"I believe Menifee will be the incorporated city of the future. i have visited Menifee on several occasions and in my opinion has potential to become a great city. I might be bias since I am the father-in-law of R. Madrid"
Candace wrote on December 20, 2005 4:07 PM:"And pretty soon Madrid, you and others will create another L.A. So enjoy the "country" for as long as you can because pretty soon there won't be any country left for you to enjoy!"
C.H. wrote on December 20, 2005 2:48 PM:"You can have it! I have lived in that community for the past four years. And Madrid is living in fantasy land! It's an unkept commmunity with the increase of gang scribling on any available surface they can find. We just purchased a home in a more favorable community and we can hardly wait until we move! Good riddens Menifee!"